I agree with social media advertising is more effective than traditional advertising.
The significant difference between social media advertising and traditional advertising is how an audience encounters the marketing message. And traditional marketing utilizes conventional media that includes magazines and newspapers, print, broadcast, telemarketing, or direct mail to engage the audience and broaden the reach.
Social media advertising is the advertising aspect that involves online technologies such as digital media and different digital marketing channels to promote products and services on social media. The way people interact with the brand has changed with time, and with the advent of the COVID-19 virus, the digital marketing trend has increased like never before.
Some of my reasons why social media advertising is more effective than traditional advertising are:
- Social media advertising is highly customizable, which means you can tailor your campaigns to reach your specific target audience.
- It's a great way to build relationships with customers, as you can communicate with them directly through email and social media channels.
- Social media advertising is a very cost-effective way to reach a large number of people.
Traditional advertising is a one-way communication channel as people cannot send messages to the brand. In contrast, social media advertising allows people to send messages to the brand through comments on the advertisement, direct statements or responding to the chatbots. Targeting an audience is standardized in traditional advertising, whereas it could be customized in the case of social media advertising.
comotan https://www.lyfemarketing.com/traditional-media-versus-social-media/ sama https://codedesign.org/digital-marketing-vs-traditional-marketing-what-is-better
